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Hong Eun Yoon

Brand Design
Graphic Design
Packaging
Signage Design

About

HYBE
FISKA
NSWE
Ownist Campaign
Ownist GSD
YULTS
NAECO
SWSC:W


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HYBE
HYBE is guided by the mission ‘We believe in music’, using music to share comfort and empathy. We’ve developed a corporate identity system and signage that refelct HYBE’s innovative business model, which goes beyond traditional entertainment. Our designs are crafted to work well in various online and offline settings and consider potential business expansion.

Type : Client Job @Crafik
Participated : CI, Signage, Brand Guidelines

FISKAFISKA is a new commercial place of RBDK’s Lafiano. The name FISKA is from the Finnish city of Fiskars, where designers and artists from all fields gather to create a unique marketplace. Each brand will gather at FISKA under the. ‘Nordic Artisan Market’ concept to inspire visitor’s daily life.

Type : Client Job @Covenant / TCB&Co. / EMOK Inc
Participated : BI, Applications, Wall Graphic, Brand Guidelines


NSWE
      NSWE is a weather gear shoe brand embracing the slogan, “We embrace new experiences.” The products minimalist sensibility of Scandinavia, designed to withstand the harsh cold and climate of Northern Europe.

      Type : Client Job @DK Studio
      Participated : BI, Applications, Web Design(Concept), Brand Guidelines


      Ownist Campaign Triple Shining On
        I led the BI design for Ownist’s summer campaign “Triple Shining On.” The visuals conveyed the core message of “turning on the light” through triple melanin care that brightens skin from within. Using fresh, sunlit imagery, I built a consistent identity across key visuals and campaign content.

        Type : @Ownist BX Team
        Participated : Brand Identity, Contents Design

        Ownist Global Standard Design
          Ownist is an inner beauty brand that believes true beauty comes from health. Following its ‘Clean Principle,’ Ownist creates super clean products — and they really work. I’ve worked on the Global Standard Design to prepare Ownist for the US market.

          Type : @Ownist BX Team
          Participated : Visual identity, Brand Design Guidelines

          YULTS
          Not a real service/brand
          Your UltimateTastes, or YULTs, was born from a passion for discovering the ultimate coffee experience. We are a collective of coffee enthusiasts who cherish not only the taste of coffee but also the moments and spaces where it is enjoyed. By listening to the stories of everything we encounter, we create coffee blends and environments that reflect those narratives, offering a unique and immersive experience.

          Type : Side Project
          Participated : BI, Visual Assets

          NAECO
          NAECO stands a s an entertainment label entrusted with the full spectrum of artist directing, training, and management. NAECO produces high-quality and expansive content to support artists’ entry into the global market.

          Type : Client Job @Covenant
          Participated : BI, Applications, Brand Guidelines

          Side Walk Surfing Club : W
          NAECO stands a s an entertainment label entrusted with the full spectrum of artist directing, training, and management. NAECO produces high-quality and expansive content to support artists’ entry into the global market.

          Type : Personal Project w. Heritage 1960
          Participated : BI, Applications, Brand Guidelines