HYBE
HYBE is guided by the mission ‘We believe in music’, using music to share comfort and empathy. We’ve developed a corporate identity system and signage that refelct HYBE’s innovative business model, which goes beyond traditional entertainment. Our designs are crafted to work well in various online and offline settings and consider potential business expansion.
Type : Client Job @ Crafik
Participation : 30%
Participated : CI, Signage, Brand Guidelines
HYBE's company mission is "WE BELIEVE IN MUSIC," highlighting the core element of its content production: music. Through music, HYBE aims to deliver messages of healing to fans (customers) using language, voice, and various platforms. The mission is to share positive values, bring about positive changes in individuals' lives, and encourage people to love their own lives. Ultimately, HYBE seeks to unite the world through the power of music.
Utilizing HYBE's corporate identity, our team designed signage for their headquarters to ensure a consistent brand image throughout the space. We aimed to maintain the brand’s unified identity while providing clear information about the flow within the building. By incorporating graphic elements that complement the three-dimensional information layout, we created a design that feels naturally cohesive and harmonious within the space.